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Asono
For marketing teams

Launch interactive project marketing that proves what works.

Publish a branded, explorable project site fast — for sale and for rent. The source and UTM are captured automatically on every inquiry, so you finally see which campaign produced which reservation, and sales gets attributed leads that follow up on their own.

Launch experiencePublished
homes.parkside-lofts.comLive
AvailableReservedSold
ENDE
GDPR consent
Launch fast, on brand

Go live in hours, on your own domain.

Stand up an interactive, explorable launch experience on your own domain in hours — one system instead of a new €15–40k microsite per project. Import the floor-plan schedule, let the structure graph map buildings, floors, and units, then publish in your colours. And because availability is live, a unit that reserves this morning stops collecting angry "is it still available?" inquiries by lunch — something a static microsite can never do.

  • AI document import turns a unit schedule into project drafts for your team to review.
  • A visual structure graph maps every building, floor, and unit.
  • A built-in shape and marker editor plus theming — change the site yourself, without an agency ticket.
  • Your domain, your brand, buyer sites in English and German, GDPR consent by default.
Launch experiencePublished
homes.parkside-lofts.comLive
AvailableReservedSold
ENDE
GDPR consent
Attribution & demand you can act on

See which channels and units actually convert.

The source and UTM are captured automatically on every inquiry — sales can't forget to log the source, because sales never touches it. The inquiries-by-source report — Instagram, Google Ads, direct — finally answers which campaign produced which reservation. And the funnel plots views → saves → inquiries → reserved, so a high-traffic, low-conversion unit reads as a pricing or positioning signal, not a mystery.

  • Source and UTM — Instagram, Google Ads, referral — on every inquiry, carried into the CRM contact automatically.
  • Hot-unit demand scored from real visitor behaviour, not gut feel.
  • Traffic-vs-conversion diagnoses that flag when interest isn't closing.
  • Consent-based buyer tracking — demand data your GDPR register can stand behind.
Public demandLast 30 days

Hot units this week

  • 4.CParkside Lofts92
  • 3.BParkside Lofts74
  • 2.AHofgarten Residences61

Conversion funnel

Views
4,820
100%
Saves
612
12.7%
Inquiries
148
3.1%
Reserved
19
0.4%

Unit 2.A — high traffic, low conversion. Strong views, few inquiries. A pricing or positioning signal — revisit the price or the listing copy.

Lead source197 leads
  • google / launch-q286 · 31% → viewings
  • instagram / reels52 · 24% → viewings
  • referral41 · 44% → viewings
  • newsletter / june18 · 28% → viewings
first-touch: instagramutm_campaign=launch-q2→ CRM contact

56 converted to viewings · 28% across all sources. First-touch by default — in property, the campaign that starts the journey is the one you budget for. Email and portal inquiries land in the same pipeline, tagged by source.

Capture and follow up

Hand sales an attributed lead, then follow up for them.

Every inquiry from your site becomes an attributed lead handed straight to sales — with the unit asked about and the first-touch source attached. Asono can enroll the contact in a timed email follow-up, then stop the instant they reply, so no lead goes cold while marketing moves on to the next launch.

  • Site inquiries become CRM leads, assigned and attributed on arrival.
  • Email and inquiry capture with timed, threaded follow-up.
  • Auto-exit the moment a contact replies — no awkward double-sends.
New-inquiry follow-upActive

New inquiry — handed to sales

Parkside Lofts · attributed lead, assigned to M. Lang

Email 1first-touch contact

Thanks for your interest in {{ unit }}

Wait 2 days
Email 2same thread

RE: Thanks for your interest in {{ unit }}

Branch on reply

Exit the moment the contact replies

One loop, demand to sale

Marketing that hands sales qualified, attributed demand.

Asono connects the branded explorer, attribution, and automated follow-up into one loop — so your launches close on viewings and reservations you can stand behind, not clicks.